How Apple won my loyalty
I’m not an Apple fanboy. Truly I’m not. Now that said, I have a macbook, an iPad, and an iPhone that I have through my current workplace. By all accounts, one would think that I am a total fanboy. I mean, I own pretty much one of their everything. I’ll even go on to say that I really, really enjoy their products; I like the iPhone/iPad interactions, I enjoy the iterations of their OS, and I appreciate the aesthetic of their products.
I have never been a total fan though. At the end of the day, they are tools that I use to get things done throughout my day. I don’t hold them in any higher regard than the PCs that I use at my workplace (or grew up with). I’ve had my issues with their products as well and I’ll be the first to point them out. I will also be the first in line to point out that Apple has ‘screwing their clientele’ down to a high art. I mean, they have a release schedule and setup that makes sure that everyone that purchases their wares will be jealous of those who purchase the next iteration. They can really be dicks like that. They engineer demand so well that there should be a degree in it available to higher education locales.
But as of Thursday, July 7th, 2011, I can say that I am now a loyal customer of Apple. Still not a fanboy, but they’ve secured my loyalty. And all it took was an email.